Saturday 30 June 2012

How to Motivate Workers working away from office


Developments in technology now enable many people to work from home or in a dispersed team. In addition, flatter organizational structures mean that even larger organizations have local offices employing just a few people. These arrangements bring benefits, such as flexible working hours, but there are serious implications for motivation.

Working away from the office
For many employees, not working in an office is a dream. For the employer it can mean lower office costs and also better productivity, as staff don't have to spend time commuting to work.

However, the reality can be less appealing. If you work from home, you can feel isolated, making it hard to stay motivated. Individuals miss the buzz of the office, the companionship of colleagues, and the sparking of ideas when they meet other people. In an office, for example, when something goes wrong, you can turn to a colleague who will help you put the problem in perspective.

Recruiting the right candidate
If a job role will be dispersed or home-based, you should look for certain characteristics at the recruitment stage. If someone lacks self-discipline, cannot manage their time well, or appears to need close supervision, they are unlikely to be suitable. You will need to instill loyalty to ensure they are motivated and focused on the goals to be achieved. At the interview, ensure the candidate is prepared for the working environment. At home this means having room for equipment and a quiet environment. For a dispersed team member, it is the lack of direct supervision and support.

Keeping home workers motivated
A crucial aspect of motivating home workers is to take proactive steps to ensure they have everything they need to work effectively. Agree on targets and time scales and monitor them regularly to check that they are on track. Organize regular visits to the main office, such as monthly team meetings, and arrange one-to-one meetings to catch up on progress and to spot any problems before they become too serious. Make sure home- and locally based workers are kept up to date with any new developments, and remain in regular contact - not just by e-mail.

Exercise trust
Trust your home workers or dispersed teams. While you need to know the work is being done, you won't motivate people by checking up on them all the time.

Providing support
To keep your dispersed workers motivated, make sure they feel connected to and supported by the organization as a whole. Arrange a thorough induction at your main office and ensure your home workers meet the people they will be e-mailing and speaking to on the phone. You may also need to arrange briefing sessions on working from home. It is particularly important to ensure dispersed teams have all the equipment they need to work effectively. It may be tempting to provide more senior people in head office with the most reliable and expensive IT equipment, but for remote team members, any breakdown is likely to be highly frustrating and time consuming. A comfortable working environment is just as important when working from home or in a small local office.

Depending on the structure, encourage people working near each other to meet up to discuss work. Include home workers and locally based teams in social activities if possible. Look and listen for any signs of stress. Set out precise procedures on who to contact if things go wrong. Make sure "out of sight" is not "out of mind".

Thursday 28 June 2012

A CDN is not just about Latency - Why it is always better use a CDN.

CDN or content delivery networks are now everywhere. Every second site that you visit are fully or partially served by a CDN.

But why do you need a CDN ?
The major use of CDN is to reduce latency. A regionally diverse CDN can serve pages from a location nearer to the user thereby reducing the latency.

So you think you don't need a CDN because you are not serving VOIP and do not require such a low latency ?

The answer is No.

Latency is just one of the factors for using a CDN over a single datacenter.

CDN also reduces your overall running cost. Specially for sites that are very large in size with a large number of visitors (in the millions), CDNs reduces the overall cost of maintainance.

Because, with the current day technology, it is extremely costly to serve high data rates from a single location. The locations may not have sufficient technology and know how for serving such a huge bandwidth. Setting up such an infrastructure requires expertise that is difficult to find and costly.

With a distributed CDN, the traffic is divided accross different nodes, each location now needs to serve only a reduced number of users. This reduces the complexity of infrastructure that is required at each location.

Also a CDN allows you to easily add extra nodes to the network. Specially when the traffic spikes, you could add another CDN at a different location and this enables you to cater to the new increased traffic easily. But if you were using a single datacenter, then it usually would mean getting expensive cables and huge setup fees that would mean long term contracts.

Thursday 21 June 2012

Business blog and an overlooked factor

Its so easy nowadays to setup a blog that more and more businesses are now jumping on the business blog bandwagon.

Here is a most commonly overlooked issue related to business blogs.

You are on a company website at http://somecompany.com and they have a blog at http://blog.somecompany.com. The blog is yet another blog created using the wordpress software.

You are reading their blog and you are you are impressed and want to buy their product. So you click the home button on the blog expecting to be taken to the main somecompany website. But then, it takes you to the blog's home page instead of the company homepage.

So now you have to manually type the address in the bar. Its really silly why a business can't take care of such simple things.

It not only is an irritant to your visitors, it is also a potential loss to you since you could very well end up losing a customer who otherwise would have visited your main page to make a purchase.

It is easy to change it in the wordpress theme. Just do it before you start losing more customers.

Monday 18 June 2012

News paper and its monopolies - News and Ad monopoly

If you are wondering, News papers  were a monopoly in not just news delivery, but also in advertisement delivery for a long time. Yes, the televisions eroded this to some extend, but still the news papers retained their monopoly status in both.

There is a great article from  GigaOm regarding News papers losing their monopoly in both advertisements and News. The culprit - Online advertisements and New generation media.

We will be writing more about the new generation media later and its unknown impact. So stay tuned.

Sunday 17 June 2012

Coming up with a fresh and creative business / product idea

A good product is a must for any business's success. Coming up with new product idea is tough and any one who was involved in a business startup will tell you that its not a child's play. But there is an easy way that can reduce your burden and help you come up with that great product idea. And we are going to explain that in this article.

If you spend a large amount of time reading various online forums or blogs, you would have observed that the same set of questions get asked numerous times.

How can I solve the xyz issue ? or
How can I make this huge hurdle less painful ?

Obviously, there might be many solutions / answers to these problems / questions. But if you look carefully (just apply a bit of creativity) and you will find the pattern.

There is a problem to be solved or a question that needs an answer. More importantly, there is someone waiting for an answer or solution.

And there is your business idea.

Saturday 16 June 2012

Highlighting your business online, one step a time


This blog is mostly about Highlighting your business in the online world. We will outline various methods that can get your people talking about you and help create the buzz required to spread your business.

Let us start the process, one step a time.