Monday 18 June 2012

News paper and its monopolies - News and Ad monopoly

If you are wondering, News papers  were a monopoly in not just news delivery, but also in advertisement delivery for a long time. Yes, the televisions eroded this to some extend, but still the news papers retained their monopoly status in both.

There is a great article from  GigaOm regarding News papers losing their monopoly in both advertisements and News. The culprit - Online advertisements and New generation media.

We will be writing more about the new generation media later and its unknown impact. So stay tuned.

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