Cold calling is a very effective marketing tactic because it is fast, costs very little and so is very efficient.
With respect to a business to business (B2B) calls, cold calling is even better strategy than most other sales / marketing technique. Most countries allow cold calling other businesses and there are very less regulation to prevent this. Also, most business owners would already be familiar with this tactic as they themselves might already be doing cold calling.
You should consider cold calling as more of a sales technique than a marketing technique. You need to keep track of how much resources are spent on cold calling and keep track of the revenue it is bringing.
The best part about cold calling is that you will get early feedback about your product. The reaction from the other end will provide you early indication of your product's success. You can pivot earlier from this feedback thereby reducing losses.
With little planning you can make the calls to be more rewarding and less painful.
With respect to a business to business (B2B) calls, cold calling is even better strategy than most other sales / marketing technique. Most countries allow cold calling other businesses and there are very less regulation to prevent this. Also, most business owners would already be familiar with this tactic as they themselves might already be doing cold calling.
You should consider cold calling as more of a sales technique than a marketing technique. You need to keep track of how much resources are spent on cold calling and keep track of the revenue it is bringing.
The best part about cold calling is that you will get early feedback about your product. The reaction from the other end will provide you early indication of your product's success. You can pivot earlier from this feedback thereby reducing losses.
With little planning you can make the calls to be more rewarding and less painful.
- First, understand whom you are calling. Make sure that he has the power to make any sales decision.
- Create a rough outline of what you will be talking about. If possible, prepare the script well in advance and practice the talk. Don't worry even if you deviate from the script initially.
- You should sound confident and friendly. Don't just read from the script from the paper but let it sound natural.
- Record and listen to what you are speaking before hand. This way you can adjust your tone and speed when calling the customer. Practise till you think your calling is perfect.
If you have a great product, now is the right time to start calling potential customers and let them know your existence. With the right message, you can not only spread the word, but also make some sales.
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