Tuesday 10 July 2012

Google Targeted Ads - An extreme case of Ad targeting

There is much controversies going around regarding Google's targeted ads, specially their interest based advertising.

No wonder we saw this on an Income tax calculator website (screenshot below)

Income tax calculator screenshot
Note - You may not see the exact ads we captured in the screenshot above. Google ads are dynamic and changes from time to time and from person to person.


As per this Adsense help site, if you are a sports enthusiast, you might frequently see sports related advertisements on all websites you visit.

No wonder we saw all web server related advertisements on a Tax calculator website.

The three possible Actors for an adsense site are the "Advertisers", "Publishers"and "Viewers"

The question "Is it good for the viewers ?" has an obvious answer - NO.

So the two open questions are -

Is it good for the publishers ?
Is it good for the advertisers ?

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